Especially interesting to me was the action of the Burda publishing house to create a special issue (“Lisa Kochen & Backen”) containing pasta recipes and matching pictures with the help of ChatGPT and Midjourncey.
The problem: There is no copyright, rights and source information. Neither to the texts nor to the pictures. This means that the buyers do not even know what they are buying.
Rolf Schröter has analyzed the topic very aptly in the W&V newsletter. And worked out the following sticking points:
– This idea is a declaration of bankruptcy.
– Using an AI as a process tool would be smart.
– But using an AI as a content source is simply stupid.
Warum? Es kommt auf die Daten an…
• ChatGPT is a foreign source and thus is the next walled garden.
• Using a third-party AI as the basis for your own business model is the path to a dependency.
• Publishers are now feeding the AIs that will steal their business in the future – whether they like it or not.
The solution to this problem is the real challenge. We gaze at AI applications like a rabbit at a snake. But we should all be aware: What creates value is not the AI – what creates value is the data that the AI works with.”
W&V’s website also covered the whole thing in detail.
Here you can find more information about it:
https://www.sueddeutsche.de/medien/burda-lisa-kochen-backen-rezepte-ki-leser-1.5855586?reduced=true (Paywall)
https://www.golem.de/news/99-pasta-rezepte-kritik-an-ki-generiertem-sonderheft-von-burda-2305-174190.html
https://www.bjv.de/news/keine-experimente-mit-glaubwuerdigkeit
Why is this important
First of all is transparency – in terms of sources and authorship.
Fittingly, by the way, the Office of Technology Assessment at the German Bundestag recently presented its study on ChatGPT and other computer models for speech processing – fundamentals, application potentials and possible effects: https://www.tab-beim-bundestag.de/news-2023-04-studie-zu-chatgpt-fur-den-deutschen-bundestag.php.
Autor
Peter Salathe
Peter Salathe has gained extensive experience in networked healthcare and is part of the m.Doc team as Head of Public Affairs. He accompanies the development and implementation of intelligent health services for the m.Doc Smart Health Platform with communication towards associations and politics. With his expertise he shapes the future of healthcare and writes the contributions to the monthly news briefing “Digital Health Affairs”.