Cologne, October 2019 – “The moment we make all relevant information available to patients on their own end devices, from scheduling appointments to instructions on how to deal with the disease, patients become informatively involved in all processes.”
m.doc will receive one of the design world’s highly coveted Reddot Awards on November 1 in Berlin – for m.doc Smart Clinic. How does a provider of a smart platform for hospitals get a design award?
Reddot awards are not only given for product design, even though this is perhaps the area where good design is perceived the most. Reddots are now also awarded for brand design, sound design, corporate films and apps.
And which of these applies to m.doc Smart Clinic? What specifically was awarded?
We received the award in the “Brands & Communication” category. And we understand the award comprehensively.
In what way?
On the one hand, of course, our user interface is worthy of an award. On the other hand, however, we also relate to a broader meaning of “design”: In addition to pure design, it’s always about interaction and emotional appeal.
What does that have to do with a clinic app?
If you look at surveys of hospital patients throughout Germany, communication between medical staff and patients is almost universally given the highest priority. Unfortunately, poor communication is also one of the most frequently cited reasons for dissatisfaction with a clinic.
Patients in hospital are almost always in an emotionally charged state of emergency, in which good orientation, information and education are actually of the utmost importance. However, there is usually not enough time for this in the tight work processes – which then often contributes to the fact that these processes are not optimally designed due to incomplete information. In other words, they cost even more time.
With m.doc Smart Clinic, this Gordian knot can be cut: The moment we make all relevant information available to patients on their own end devices, from scheduling appointments to instructions on how to deal with the disease, patients are included in all processes in an informative way: This creates transparency and trust, and many processes and ultimately also the treatment outcome can be improved in this way.
This is communication design at its best – which is another reason why we received the Reddot Award.
Shouldn’t the hospitals that use m.doc Smart Clinic also be honored with this award? After all, they are the ones who, with your help, establish significantly improved communication with their patients …
… good idea! We do that: We dedicate our Reddot Award to all clinics that go the way of better, smart patient communication with us.
To the award